Ideas & Insights at the intersection of people & product

Health & Wellness

3 ways healthcare payers can improve digital patient engagement

Fred Kopplow, SVP Healthcare Innovation
Fred KopplowSVP Healthcare Innovation
Illustration of a mobile phone connecting with a stethoscope and heart to depict digital patient engagement

Strategy

Megaphone marketing vs. resonance marketing

Selena Ricks, Brand and Marketing Communications Lead
Selena RicksBrand and Marketing Communications Lead

Strategy

What is patient engagement?

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

Cultivating a culture of innovation

Modus

5 mistakes to avoid in UX research questions (and what to do instead)

Regina Hong, UX Researcher
Regina HongUX Researcher
UX

Education

The what and why of web accessibility — plus 7 quick wins you can implement today

Morgan Ebbs, Senior Content Strategist and Writer
Morgan EbbsSenior Content Strategist and Writer

Webinar

Webinar recap: A modern intranet migration with Staffbase

Selena Ricks, Brand and Marketing Communications Lead
Selena RicksBrand and Marketing Communications Lead

Strategy

How to increase conversion rates with your content

Kennerly Clay, Senior Content Strategist and Writer
Kennerly ClaySenior Content Strategist and Writer

Strategy

How to Prepare for an Innovation Sprint

Modus

Strategy

How To Maximize Your Reach With Programmatic Advertising

Stephen Epple, Vice President, Marketing
Stephen EppleVice President, Marketing

Strategy

How writers can use generative AI (and still sleep at night)

Morgan Ebbs, Senior Content Strategist and Writer
Morgan EbbsSenior Content Strategist and Writer

Strategy

3 common omnichannel marketing mistakes

Stephen Epple, Vice President, Marketing
Stephen EppleVice President, Marketing

Strategy

How to implement a successful SEO strategy

Modus

Strategy

How much room should you make for innovation?

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Trends

Real estate is local. Real estate is national.

Michael Stineman, Executive Vice President, Growth
Michael StinemanExecutive Vice President, Growth

Trends

Fintech is dead. Long live fintech.

Modus

Modus Labs

How to create a culture of innovation

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

How to build a human-centered digital marketing machine

Michael Stineman, Executive Vice President, Growth
Michael StinemanExecutive Vice President, Growth

Strategy

How design and engineering combine to create the Modus DNA

Modus

Strategy

How to Improve a B2B Resource Center with UX/UI Component Design

Selena Ricks, Brand and Marketing Communications Lead
Selena RicksBrand and Marketing Communications Lead

Strategy

How to Optimize a B2B Resource Center with Hub-and-Spoke SEO Strategy

Selena Ricks, Brand and Marketing Communications Lead
Selena RicksBrand and Marketing Communications Lead

Content

How to Design a B2B Resource Center That Drives Leads

Selena Ricks, Brand and Marketing Communications Lead
Selena RicksBrand and Marketing Communications Lead

Strategy

How the Pandemic Has Impacted EdTech

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

How the Pandemic is Disrupting the Health Insurance Industry for the Better

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

The Innovation Farm: A 21st Century Replacement for the Innovation Funnel

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

8 SEO Keyword Research and Targeting Strategies to Supercharge Growth

Modus

Strategy

5 Human-Centered Strategies for Improving Healthcare’s Digital Front Door

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

When's the right time to update your digital strategy?

Michael Stineman, Executive Vice President, Growth
Michael StinemanExecutive Vice President, Growth

Strategy

Investing in Digital Transformation During the Pandemic

Graham Ericksen, Partner and Chief Strategy Officer
Graham EricksenPartner | Chief Strategy Officer

Strategy

Creating New Data-Driven Customer Experiences

Graham Ericksen, Partner and Chief Strategy Officer
Graham EricksenPartner | Chief Strategy Officer

Strategy

A Product Manager's Guide to Parenting While Working Remotely

Smadar Mavor, Project Manager
Smadar MavorProject Manager

Strategy

What Separates Good and Bad Data

Graham Ericksen, Partner and Chief Strategy Officer
Graham EricksenPartner | Chief Strategy Officer

Strategy

Remote Innovation: Collaboration and Creativity in the Time of Coronavirus

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

Don't Be a Flamingo: Why Co-Design Matters & How to Do it Right

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

4 Tips to Prevent “Bright Shiny Object Syndrome” in Healthcare

Jay Erickson, Partner and Chief Innovation Officer
Jay EricksonPartner | Chief Innovation Officer

Strategy

Meaningful Personalization: A Guide to Getting Started

Modus

Strategy

5 Keys to Successful Client-Agency Collaboration

Michael Stineman, Executive Vice President, Growth
Michael StinemanExecutive Vice President, Growth