On the background, a man sitting by the window. On the front a computer and a cellphone with the ICE homepage on the screens

Supporting global brand transformation

ICE is one of the world’s largest financial entities, and owns numerous markets and exchanges, including the most prestigious of them all, the New York Stock Exchange. To better reflect its vision and value, ICE has introduced a transformative new brand supported by a stunning visual system and global ad campaign.

Working closely together in fast and collaborative weekly sprints, Modus and ICE were able to achieve the near impossible in 90 days:

  • developing a world-class, scalable component-based digital design system that reflects the brand
  • applying the design system to its flagship sites for ICE, NYSE, and ICE Mortgage Technology
  • creating and building a comprehensive digital ad campaign built on dozens of ad templates placed across media
  • reinventing and operationalizing all key internal and external presentations to reflect the new brand by providing reusable templates throughout the business

The results speak for themselves: A global ad campaign launch, three cutting-edge, future-ready new sites, and a catalog of internal and external presentations the ICE Marketing team referred to as “the best we’ve ever seen.”

The icing on the cake? The Modus team was there with ICE to ring the closing bell at New York Stock Exchange the day the campaigns launched.

    Three cellphones, each showing one of the rebranded sites
    Image showing the new brand experience
    Image with the 3 new homepages
    Example of the new ads made for the campaign
    Part of the Powerpoints Modus worked on
    The NYSE rebranded site on different devices
    Woman looking at a computer  with headphones on

    An incredible partnership delivered incredible work in a lightning-quick timeline.

    Graham Ericksen / Chief Strategy Officer / Modus

    Laptop with an ICE pge on its screen, and some cubic designs on the background
    Tablet with some abstract designs on the background

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