A couple looking for a new place in the background and the Better Homes & Gardens site on a phone at the front test

Personalizing franchise sales

Fast-growing Better Homes and Gardens Real Estate turned to Modus to revamp its digital presence to attract new franchisees. New messaging and a modern look and feel helped tell prospects a complete and compelling story, while showing personalized content based on user location helped ensure the right connections were made.

  • Digital Branding & Messaging
  • Digital Strategy
  • Responsive B2B/Franchise Sales Website
  • Media Center
  • Broker/Agent Extranet
better homes and gardens site screens on two tablets
Better Homes and Gardens benefits site screens on three tablets
a woman using a computer looking at the Better Homes and Gardens site

Learning what compelled brokers to select BHGRE was great inspiration for crafting their new digital experiences.

Tom Foley  /  VP of User Experience  /  Modus

Better Homes and Gardens site screens on four phones

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