Better Home and Garden's website on screen framed by a hand receiving new house keys, click to find out more about Modus' work on their website rebranding.

Responsive Website

Building a new brand, one franchise at a time.

Better Homes and Gardens Real Estate is a fast-growing, well-known real estate brand. But they did need a revamp of their digital presence to attract new franchisees. We gave them new messaging and a modern look and feel to do just that.

Learning what compelled brokers to select BHGRE was great inspiration for crafting their new site.

Tom Foley Director of User Experience, Modus

Challenge

Although they have a strong brand, Better Homes and Gardens Real Estate needed to tell potential franchisees a complete, compelling story and provide clear ways to get in touch with the right person.

Solution

Showing content based on the user’s location was key to making sure the right connections were made. The new site also shows the many unique benefits of affiliating with Better Homes and Gardens Real Estate through engaging testimonials.

Impact

The new site experienced an 46% increase in average time on page, 11% increase in organic search referrals, and 8.43% increase in traffic. Huzzah!

Better Homes and Gardens' responsive website on-screen highlighting design and functionality.

Let’s talk!

Collaborative work session? New build? Redesign? That idea you’ve always wanted to explore? Whatever your needs—we can meet the challenge.

Business Inquiries Rick Levine 212-871-2020 x139