Web Copy that Works: 7 Rules for Success
What’s the fastest and least expensive way to improve the business performance of your web sites, emails and online newsletters? It’s not web 2.0, AJAX or social networking. It’s better copy.
Persuasive copywriting is the cornerstone of a successful online business presence, yet most organizations continue to treat copy as an afterthought. This white paper addresses the key best practices that will help your team write web copy that gets read and inspires action.
Includes a resource list of helpful books and websites.