Read these books and win: The ultimate eBusiness reading list
This may sound crazy, but you’re just eight books away from dominating your peers and achieving your most ambitious online business objectives.
Listed below are the books that have impacted our work most profoundly over the years and that remain as relevant today as the day they were published. They stand out for their originality and scope of vision, accessibility for non-technical readers and their “use it now” practicality. Taken together they add up to the only eBusiness playbook you’ll ever need. For now.
Read them, absorb their wisdom, and succeed. It’s that simple.
Outside In: The Power of Putting Customers at the Center of Your Business By Harley Manning, Kerry Bodine and Josh Bernoff A how-to manual for the single most powerful thing you can do for your business: putting customers first.
Flip the Funnel: How to Use Existing Customers to Gain New Ones By Joseph Jaffe Did you know that customer retention is the new acquisition? This unconventional book will change the way you look at marketing (and marketing budgets) forever.
The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment By Ted Schadler, Josh Bernoff and Julie Ask If the future of every business is mobile, the future of every leader should include this resource.
Subject to Change: Creating Great Products & Services for an Uncertain World By Peter Merholz, Todd Wilkens, Brandon Schauer and David Verba Whatever other business you’re in, your’re in the software business now too. This book will help you compete.
Groundswell: Winning in a World Transformed by Social Technologies By Charlene Li and Josh Bernoff One of the first books about social strategy and still the best.
Click: What Millions of People Are Doing Online and Why it Matters By Bill Tancer Tancer saw Big Data coming before we called it that and opened our eyes to its possibilities.
Actionable Web Analytics: Using Data to Make Smart Business Decisions By Jason Burby and Shane Atchison Speaking of data, web analytics has become a required skill for every business leader today. This is a great overview.
Don’t Make Me Think: A Common Sense Approach to Web Usability By Steve Krug Steve Krug coined the unofficial motto of technology users everywhere: “Don’t Make Me Think.” If you’re still making people think, you should read this seminal book.