Is it Bigger Than a BreadBox? How to Make Estimating Tasks Easier.

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You’ve likely heard something like this statistic: 70–90% of your buyer’s journey is complete before they engage with sales.* That trend has tremendous implications for how we approach marketing, but few organizations—especially large, well-established companies—have figured out how to evolve their strategy in response. It definitely means focusing on the digital channels through which your potential buyers are doing their research. But it actually starts with rethinking what has always been the most fundamental piece of your marketing efforts: your... Read More
After each of my four surgeries at Memorial Sloan Kettering, I was told that walking was one of the best ways to ensure a good recovery and that 14 loops around the floor was one mile. Besides enjoying compliments about my unicorn slippers, I was motivated to get home. The 14 laps became my Everest as I diligently shuffled my way back to health. The nurse’s station is in the center of the loop, and on every pass I noticed... Read More
Modus Labs is happy to announce the beta launch of BreadBox, a planning poker app for agile teams by an agile team. To learn more about agile estimation and the lessons we learned while building BreadBox, read on! The what, why, and how of estimating tasks in agile If you’ve ever worked on an agile development team, you probably know that that process of estimating work can seem overwhelming at first. When Modus began transitioning to agile methodologies 3 years... Read More
We may be living in the most creative and disruptive time since the dawn of the Internet. Nearly everything we do is becoming easier, faster, more consumer-friendly than before. It’s a delightful time for consumers, and a challenging time for brands. Yet there is great opportunity for brands that listen carefully to the changing expectations of their customers. They’re telling us a lot of things right now, but they’re telling us some more loudly than others and a clear picture... Read More
With 1 million new signups a week, Apple Pay has taken off. The one-click technology developed by its namesake allows iPhone and iPad users to upload their personal credit and debit card information to a mobile wallet and pay with a single fingerprint. Last week, Apple made headlines when the company announced that Apple Pay would be available on websites using Apple’s Safari browser. (The technology is currently only available for use on apps.) Big name retailers such as 1-800-Flowers... Read More
It’s often the first question we hear when speaking with a prospective client about a web project: What CMS do you recommend? Your CMS (Content Management System) is a critical consideration. But focusing on the technology before you’ve clarified your digital strategy is putting the cart before the horse. Executives are often convinced that the sub-par performance of their existing site is the result of the wrong technology. And sometimes they’re right. However, most available technologies, when implemented properly, will... Read More

Why Your Digital Product Needs a Visual Designer

As user experience professionals, we’ve been trained to put the user at the center of everything we design. To that end, we’ve developed techniques and processes that help keep us focused on the user. We conduct user interviews, observe users in the wild, draft customer journey maps, compose user personas, and test our designs with users again and again—all with the ultimate goal of creating something that’s usable and functional, so that our clients don’t waste money building something that... Read More

Getting Started with Personalization

The potential of customizing experiences and products for your buyers is tremendous. On average, marketers who provide and measure personalized web experiences see an increase of nearly 20% in sales (Econsultancy). But many marketers—especially at large organizations—still struggle with getting started. Broadly defined, personalization isn’t new. Tactics to deliver tailored experiences have been around for years (think user profiles and email segmentation). But recent technological advancements are enabling more and more companies to personalize better and faster—sometimes even on a... Read More

5 Keys to Brand-Agency Collaboration

We are often asked by prospective clients, “How do we get the most out of our engagement with you?” The reality is that no two engagements are the same—especially in the rapidly evolving landscape of digital—but what we ask of all our clients is simple: Share your concerns, vision, and goals with us Trust that we will craft strategies and solutions to address them Work with us to ensure our mutual success The first two are fairly straight-forward (although not always... Read More
So you decided that your outdated site needed an overhaul, and hired a professional company to research, design, and build you a killer new site. Your new site has an awesome user experience and some great content, but for some reason your number of visitors has plummeted. You ask yourself, What happened? My new site was supposed to increase my visitors, not decrease them. What likely happened is that you confused the search engines by changing all your URLs, content,... Read More