Modus Blog

5 Keys to Brand-Agency Collaboration

Posted by in Blog, Strategy

5 Keys to Brand-Agency Collaboration

We are often asked by prospective clients, “How do we get the most out of our engagement with you?” The reality is that no two engagements are the same—especially in the rapidly evolving landscape of digital—but what we ask of all our clients is simple: Share your concerns, vision, and goals with us Trust that we will craft strategies and solutions to address them Work with...

3 SEO Tips for a Successful Site Redesign

Posted by in Blog, Ideas, Technology + Devices, Web

3 SEO Tips for a Successful Site Redesign

So you decided that your outdated site needed an overhaul, and hired a professional company to research, design, and build you a killer new site. Your new site has an awesome user experience and some great content, but for some reason your number of visitors has plummeted. You ask yourself, What happened? My new site was supposed to increase my visitors, not decrease them....

A Winning Strategy for JS Frameworks

Posted by in Blog, Ideas, Strategy, Technology + Devices, Web

A Winning Strategy for JS Frameworks

Angular, Backbone, Ember, React, Knockout, Batman, Bacon…it sounds more like a graphic novel than a list of JavaScript frameworks. At times it even feels like fiction with the number of JS tools that keep popping into existence. And it certainly can be overwhelming. Is it MVC, MVVM, OO, functional? Is it even JavaScript at all? Or is it CoffeeScript or TypeScript? Do I need...

Supercharge Your Front End Development with Scaffolding

Posted by in Blog, Ideas, Technology + Devices, Web

Supercharge Your Front End Development with Scaffolding

When it comes to web development, we’re all looking for ways to do more faster. We’ve recently adopted a front-end development strategy that solves several time-consuming problems. And, in the interest of efficiency, we’ll get right to it. Introducing: a properly configured scaffold. Issues that scaffolding can address include (but are not limited to): JS minification and...

3 Storytelling Takeaways from Nike’s “Last” Ad

Posted by in Blog, Content Marketing, Ideas

3 Storytelling Takeaways from Nike’s “Last” Ad

Nike’s newest commercial, “Last,” is impressive. The execution is artful, from the Rooney Mara voiceover to the post-apocalyptic lighting. But, more importantly, it’s one of those rare ads that tells a compelling story. Here’s one big reason why the “Last” story works so well: it is both accessible and aspirational. Often, brands tell stories that are either one or the other....

The Human Touch: Moving From UX to HX

Posted by in Blog, Technology + Devices, UX

The Human Touch: Moving From UX to HX

  “Don’t you resent being called a ‘consumer?’” I am sitting in a room with about twenty other people, two hundred feet above the Pacific at the Esalen Institute. The question draws my gaze away from the Cypress tree clinging to the cliff outside the window back to the white-haired workshop leader. My indignation rises as he continues: “Is that how we should define each...

Getting Your Content Right: The Best Practice No One is Talking About

Posted by in Blog, Content Marketing, Ideas

Getting Your Content Right: The Best Practice No One is Talking About

Many best practices for content strategy and content marketing draw from the publishing industry. Managing editors, editorial calendars, and hooks and all existed at Conde Nast and Hearst before they were co-opted by CMOs and marketing teams around the world. We’re fortunate to have inherited these frameworks that have been refined over decades, yet proven flexible enough for...

Do You API?

Posted by in Blog, Ideas, Strategy, Technology + Devices

Do You API?

In today’s digital environment, hardly anything is set-it-and-forget-it, and ongoing innovation is essential. Successful businesses constantly evolve to keep up with trends—or even set the trends themselves. And for companies with a significant digital component, Application Programming Interfaces (APIs) are an important tool in the innovation toolkit. We’ve seen all manner...

2nd Graders Build up STEAM at Modus

Posted by in Blog, Ideas

2nd Graders Build up STEAM at Modus

For most of my career, I have been a database architect. I love data and the data sciences. Analyzing patterns, forecasting, moving and streaming data, and designing databases—that’s my thing. I find it to be an extremely creative mental space. I’ve also been lucky enough to be surrounded by engineers and designers that are all forms of crazy. But despite all...

Behind an Interactive Video Wall

Posted by in Blog, Ideas, Technology + Devices, UX

Behind an Interactive Video Wall

As technology evolves to enable more natural user interactions, the physical way we connect to devices is changing. Input accessories—like keyboards, remote controls, and even smartphone screens—will eventually become obsolete, first occupying landfills, and then, eventually, the shelves of Brooklyn antique shops. Interactive video walls, controlled through touch or hand...