Modus Blog

Cracking the Code to Selecting a CMS

Posted by in Blog, Ideas, Technology + Devices

Cracking the Code to Selecting a CMS

It’s often the first question we hear when speaking with a prospective client about a web project: What CMS do you recommend? Your CMS (Content Management System) is a critical consideration. But focusing on the technology before you’ve clarified your digital strategy is putting the cart before the horse. Executives are often convinced that...

Why Your Digital Product Needs a Visual Designer

Posted by in Blog, Design, Ideas

Why Your Digital Product Needs a Visual Designer

As user experience professionals, we’ve been trained to put the user at the center of everything we design. To that end, we’ve developed techniques and processes that help keep us focused on the user. We conduct user interviews, observe users in the wild, draft customer journey maps, compose user personas, and test our designs...

Getting Started with Personalization

Posted by in Blog, Strategy, UX

Getting Started with Personalization

The potential of customizing experiences and products for your buyers is tremendous. On average, marketers who provide and measure personalized web experiences see an increase of nearly 20% in sales (Econsultancy). But many marketers—especially at large organizations—still struggle with getting started. Broadly defined, personalization isn’t new. Tactics to deliver tailored experiences have been around...

5 Keys to Brand-Agency Collaboration

Posted by in Blog, Strategy

5 Keys to Brand-Agency Collaboration

We are often asked by prospective clients, “How do we get the most out of our engagement with you?” The reality is that no two engagements are the same—especially in the rapidly evolving landscape of digital—but what we ask of all our clients is simple: Share your concerns, vision, and goals with us Trust...

3 SEO Tips for a Successful Site Redesign

Posted by in Blog, Ideas, Technology + Devices, Web

3 SEO Tips for a Successful Site Redesign

So you decided that your outdated site needed an overhaul, and hired a professional company to research, design, and build you a killer new site. Your new site has an awesome user experience and some great content, but for some reason your number of visitors has plummeted. You ask yourself, What happened? My new...

A Winning Strategy for JS Frameworks

Posted by in Blog, Ideas, Strategy, Technology + Devices, Web

A Winning Strategy for JS Frameworks

Angular, Backbone, Ember, React, Knockout, Batman, Bacon…it sounds more like a graphic novel than a list of JavaScript frameworks. At times it even feels like fiction with the number of JS tools that keep popping into existence. And it certainly can be overwhelming. Is it MVC, MVVM, OO, functional? Is it even JavaScript at...

Supercharge Your Front End Development with Scaffolding

Posted by in Blog, Ideas, Technology + Devices, Web

Supercharge Your Front End Development with Scaffolding

When it comes to web development, we’re all looking for ways to do more faster. We’ve recently adopted a front-end development strategy that solves several time-consuming problems. And, in the interest of efficiency, we’ll get right to it. Introducing: a properly configured scaffold. Issues that scaffolding can address include (but are not limited to):...

3 Storytelling Takeaways from Nike’s “Last” Ad

Posted by in Blog, Content Marketing, Ideas

3 Storytelling Takeaways from Nike’s “Last” Ad

Nike’s newest commercial, “Last,” is impressive. The execution is artful, from the Rooney Mara voiceover to the post-apocalyptic lighting. But, more importantly, it’s one of those rare ads that tells a compelling story. Here’s one big reason why the “Last” story works so well: it is both accessible and aspirational. Often, brands tell stories...

The Human Touch: Moving From UX to HX

Posted by in Blog, Technology + Devices, UX

The Human Touch: Moving From UX to HX

  “Don’t you resent being called a ‘consumer?’” I am sitting in a room with about twenty other people, two hundred feet above the Pacific at the Esalen Institute. The question draws my gaze away from the Cypress tree clinging to the cliff outside the window back to the white-haired workshop leader. My indignation...

Getting Your Content Right: The Best Practice No One is Talking About

Posted by in Blog, Content Marketing, Ideas

Getting Your Content Right: The Best Practice No One is Talking About

Many best practices for content strategy and content marketing draw from the publishing industry. Managing editors, editorial calendars, and hooks and all existed at Conde Nast and Hearst before they were co-opted by CMOs and marketing teams around the world. We’re fortunate to have inherited these frameworks that have been refined over decades, yet proven...