Is it Bigger Than a BreadBox? How to Make Estimating Tasks Easier.

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Behind every compelling line of copy is a rock-solid messaging strategy. And behind that messaging strategy is a well-informed brand strategy. And behind that brand strategy is a smart business strategy. And… we’ll stop there. Let’s get back to messaging and copy. Both strive to achieve the same goal: to effectively communicate your unique selling proposition (USP), or the key differentiators that set you apart from your competition, to your current and prospective clients. But messaging has got to steer... Read More
This year, I organized the second STEAM (Science, Technology, Engineering, Art, and Mathematics) event at Modus for my daughter’s 4th-grade class from PS 372 The Children’s School in Brooklyn. These events allow us to connect with the next generation and share our love for design and engineering systems. My goal was to align a STEAM oriented project with their current science and language arts curriculum, so we engaged the class in a multidisciplinary engineering challenge. Using a common engineering design... Read More
The software and websites of federal institutions and federally-funded nonprofits are required to be accessible to Americans with disabilities. And recent court rulings indicate that for-profit companies should be designing for accessibility as well. At Modus, we’re all for it—but find that there’s a fair learning curve to when it comes to accessibility. So I put together this primer on how to successfully address accessibility throughout the product lifecycle. Chock full of concrete examples, there’s something here for designers, engineers,... Read More
My biggest Google confession? I periodically search “what is content strategy?” Now, this is a legitimate query for 99.999% of the population—but I happen to be the Director of Content at a leading digital studio in New York. (Unsurprisingly, my boss is thrilled with this anecdote.) This confession, of course, has a point other than totally undermining my credibility. I know what content strategy is for me and our organization, but its definition and application varies greatly beyond that. For... Read More
The truth? Your customer experience isn't about “brand awareness”. Or “onboarding.” Or “support.” When your customer needs something, they’re not thinking about funnel stages or your org structure. And ultimately, you shouldn't either. Don’t get me wrong—a good funnel diagram has its place. It’s an important principle that can help you organize your thinking and coordinate your efforts. But it can’t be the be-all-end-all for an organization that wants to be successful across the entire customer journey. (Try picturing a... Read More
Bright shiny object syndrome (BSOS) can be dangerous. The temptation for industries to adopt every latest technological tool and digital trend is often too great to resist. The result is often a spray of gadgets and gizmos that result in lost time and money — and distract decision-makers from strategically investing in durable, valuable, ROI-driven innovations down the road. In the health care industry, BSOS couldn’t be more relevant. Walking the showroom floor at HIMSS in February, I saw booth... Read More
After world chess champion Gary Kasparov lost to IBM’s Deep Blue in 1996 he recalled, “I had played a lot of computers but had never experienced anything like this. I could feel — I could smell — a new kind of intelligence across the table.” Two decades later, artificial intelligence (AI) is beginning to make it’s way into healthcare with all the ingredients to make a real impact. Today’s AI systems (which include the realms known as big data, machine... Read More
You’ve likely heard something like this statistic: 70–90% of your buyer’s journey is complete before they engage with sales.* That trend has tremendous implications for how we approach marketing, but few organizations—especially large, well-established companies—have figured out how to evolve their strategy in response. It definitely means focusing on the digital channels through which your potential buyers are doing their research. But it actually starts with rethinking what has always been the most fundamental piece of your marketing efforts: your... Read More
After each of my four surgeries at Memorial Sloan Kettering, I was told that walking was one of the best ways to ensure a good recovery and that 14 loops around the floor was one mile. Besides enjoying compliments about my unicorn slippers, I was motivated to get home. The 14 laps became my Everest as I diligently shuffled my way back to health. The nurse’s station is in the center of the loop, and on every pass I noticed... Read More
Modus Labs is happy to announce the beta launch of BreadBox, a planning poker app for agile teams by an agile team. To learn more about agile estimation and the lessons we learned while building BreadBox, read on! The what, why, and how of estimating tasks in agile If you’ve ever worked on an agile development team, you probably know that that process of estimating work can seem overwhelming at first. When Modus began transitioning to agile methodologies 3 years... Read More