Is it Bigger Than a BreadBox? How to Make Estimating Tasks Easier.

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Bright shiny object syndrome (BSOS) can be dangerous. The temptation for industries to adopt every latest technological tool and digital trend is often too great to resist. The result is often a spray of gadgets and gizmos that result in lost time and money — and distract decision-makers from strategically investing in durable, valuable, ROI-driven innovations down the road. In the health care industry, BSOS couldn’t be more relevant. Walking the showroom floor at HIMSS in February, I saw booth... Read More
After world chess champion Gary Kasparov lost to IBM’s Deep Blue in 1996 he recalled, “I had played a lot of computers but had never experienced anything like this. I could feel — I could smell — a new kind of intelligence across the table.” Two decades later, artificial intelligence (AI) is beginning to make it’s way into healthcare with all the ingredients to make a real impact. Today’s AI systems (which include the realms known as big data, machine... Read More
You’ve likely heard something like this statistic: 70–90% of your buyer’s journey is complete before they engage with sales.* That trend has tremendous implications for how we approach marketing, but few organizations—especially large, well-established companies—have figured out how to evolve their strategy in response. It definitely means focusing on the digital channels through which your potential buyers are doing their research. But it actually starts with rethinking what has always been the most fundamental piece of your marketing efforts: your... Read More
After each of my four surgeries at Memorial Sloan Kettering, I was told that walking was one of the best ways to ensure a good recovery and that 14 loops around the floor was one mile. Besides enjoying compliments about my unicorn slippers, I was motivated to get home. The 14 laps became my Everest as I diligently shuffled my way back to health. The nurse’s station is in the center of the loop, and on every pass I noticed... Read More
Modus Labs is happy to announce the beta launch of BreadBox, a planning poker app for agile teams by an agile team. To learn more about agile estimation and the lessons we learned while building BreadBox, read on! The what, why, and how of estimating tasks in agile If you’ve ever worked on an agile development team, you probably know that that process of estimating work can seem overwhelming at first. When Modus began transitioning to agile methodologies 3 years... Read More
We may be living in the most creative and disruptive time since the dawn of the Internet. Nearly everything we do is becoming easier, faster, more consumer-friendly than before. It’s a delightful time for consumers, and a challenging time for brands. Yet there is great opportunity for brands that listen carefully to the changing expectations of their customers. They’re telling us a lot of things right now, but they’re telling us some more loudly than others and a clear picture... Read More
With 1 million new signups a week, Apple Pay has taken off. The one-click technology developed by its namesake allows iPhone and iPad users to upload their personal credit and debit card information to a mobile wallet and pay with a single fingerprint. Last week, Apple made headlines when the company announced that Apple Pay would be available on websites using Apple’s Safari browser. (The technology is currently only available for use on apps.) Big name retailers such as 1-800-Flowers... Read More
It’s often the first question we hear when speaking with a prospective client about a web project: What CMS do you recommend? Your CMS (Content Management System) is a critical consideration. But focusing on the technology before you’ve clarified your digital strategy is putting the cart before the horse. Executives are often convinced that the sub-par performance of their existing site is the result of the wrong technology. And sometimes they’re right. However, most available technologies, when implemented properly, will... Read More

Why Your Digital Product Needs a Visual Designer

As user experience professionals, we’ve been trained to put the user at the center of everything we design. To that end, we’ve developed techniques and processes that help keep us focused on the user. We conduct user interviews, observe users in the wild, draft customer journey maps, compose user personas, and test our designs with users again and again—all with the ultimate goal of creating something that’s usable and functional, so that our clients don’t waste money building something that... Read More

Getting Started with Personalization

The potential of customizing experiences and products for your buyers is tremendous. On average, marketers who provide and measure personalized web experiences see an increase of nearly 20% in sales (Econsultancy). But many marketers—especially at large organizations—still struggle with getting started. Broadly defined, personalization isn’t new. Tactics to deliver tailored experiences have been around for years (think user profiles and email segmentation). But recent technological advancements are enabling more and more companies to personalize better and faster—sometimes even on a... Read More