Our Ideas - UX + Design
The software and websites of federal institutions and federally-funded nonprofits are required to be accessible to Americans with disabilities. And recent court rulings indicate that for-profit companies should be designing for accessibility as well. At Modus, we’re all for it—but find that there’s a fair learning curve to when it comes to accessibility. So I put together this primer on how to successfully address accessibility throughout the product lifecycle. Chock full of concrete examples, there’s something here for designers, engineers,... Read More
The truth? Your customer experience isn't about “brand awareness”. Or “onboarding.” Or “support.” When your customer needs something, they’re not thinking about funnel stages or your org structure. And ultimately, you shouldn't either. Don’t get me wrong—a good funnel diagram has its place. It’s an important principle that can help you organize your thinking and coordinate your efforts. But it can’t be the be-all-end-all for an organization that wants to be successful across the entire customer journey. (Try picturing a... Read More
Bright shiny object syndrome (BSOS) can be dangerous. The temptation for industries to adopt every latest technological tool and digital trend is often too great to resist. The result is often a spray of gadgets and gizmos that result in lost time and money — and distract decision-makers from strategically investing in durable, valuable, ROI-driven innovations down the road. In the health care industry, BSOS couldn’t be more relevant. Walking the showroom floor at HIMSS in February, I saw booth... Read More