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Modus and Bootsoft Combine Forces to Help Brands Think Bigger and Smarter About Digital

Digital specialists and long-time partners Bootsoft and Modus Associates announced today that they have merged to create Modus, one of America’s last independent mid-sized digital consulting firms, and one of the few to specialize in digital transformation for global brands. “Brands today are faced with massive technology and cultural challenges as companies like Facebook, Google and one aggressive start-up after another continuously raise the bar and consumer expectations," said Bootsoft co-founder Rick Levine. “The new Modus will help level the... Read More

Interview – Graham Ericksen on real innovation

This issue we sat down to talk with Graham Ericksen, Director of Strategy and Innovation at Modus Associates and director of Modus Labs, our new think-tank and weapons lab for the Internet arms race. Most people think innovation means something breathtakingly new and different, when in fact it's frequently common sense. Graham has spent the last 12 years thinking, writing and teaching about digital innovation, and helping companies like Disney, American Express, Fidelity, Schwab and ADP to creatively grow their... Read More