November 6, 2017

Modus is named one of the Top 25 Insurance Technology companies by CIO Applications magazine

Modus on accelerating business success in Insurance

We’re delighted to be featured on the cover of the November issue of CIO Applications! The article focuses on how we tackle challenges in the insurance industry across operations, marketing, and customer experience.

“We take pride in being able to help insurance companies efficiently serve consumers by simplifying critical operations,” says Rick Levine, Partner and Chief Engineering Officer.

And a big thank you to Bryan Edwards, VP Information Technology at XL Catlin, who weighs in on the thoughtfulness of our process and effectiveness our products.

View a digital version of the magazine here.

Read the article here.

The Organization in the Digital Age
November 2, 2016

Modus is exclusive sponsor of the 10th Annual ‘The Organization in the Digital Age’ Report

Landmark report by digital-workplace researcher Jane McConnell is based on data from 300+ organizations in 27 countries.

The 10th edition of the landmark research report “The Organization in the Digital Age” – exclusively sponsored by Modus this year – was released today, revealing significant new findings about the current state of the digital workplace. Researched and authored by leading digital workplace analyst Jane McConnell, the report is based on survey data, case studies and interviews from over 300 participants across 27 countries.

The report is available at

“This year’s research has uncovered clear and powerful lessons for businesses and organizations pursuing digital strategies,” said Jane McConnell, the report’s author and lead researcher. “We’re seeing how central the role of vision is in driving transformation, how digitally mature organizations are crafting and implementing successful initiatives, and how challenges faced by many organizations are being overcome.”

“Modus is proud to support Jane’s research, which has served as the backbone to organizational thinking on the digital workplace for over a decade,” said Scott McDonald, co-founder and managing director of Modus. “Revealing major opportunities and challenges in digital transformation, the 2016 report presents an invaluable tool for organizations of all types looking to advance their digital strategies.”

The Organization in the Digital Age includes select case studies from Merck, Société General, The Guardian, Australian DTO, Danish Demining Group, Air Liquide, Navy-Marine Relief Corps Society, ALE, and a look at workplace design from Kimball Office and OFS Brands.

Learn more about the report at
Learn more about Jane McConnell

Conference Board Logo
September 30, 2016

Modus and Marshfield Clinic imagine the workplace of tomorrow

This September Modus’ Jason Valdina and Todd Stensberg of Marshfield Clinic presented their vision for the future of work to over 40 corporate leaders at The Conference Board’s Communicating Employee Benefits conference in New York City.

The talk, based on our recent work with Marshfield Clinic, offered participants an inspiring glimpse into the digital workplaces of tomorrow, where employees will use their benefits, build new skills and advance their careers in more dynamic and powerful ways than ever by utilizing the latest in consumer technologies.

The two-day event was attended by executives in communications, HR and benefits from leading organizations including Walgreens, The Walt Disney Company, United Airlines, Monsanto, TD Ameritrade and MetLife.

Marshfield Clinic is the largest private group medical practice in Wisconsin and one of the largest in the United States, with more than 700 physicians representing over 80 different medical specialties, more than 6,500 employees, and 50 locations in northern, central and western Wisconsin. The organization celebrated its 100th anniversary in 2016.

The Conference Board is an objective, independent source of economic and business knowledge founded in 1916 to help member companies understand and deal with the most critical issues of our time.

Learn more about Marshfield Clinic at
Learn more about The Conference Board at

Renzell Logo
January 4, 2016

Renzell and Modus cook up the future of restaurant ratings

Restaurant industry start-up Renzell announced today the launch of its groundbreaking ratings app for the fine dining industry: Renzell. Designed and built by Modus, Renzell is the first app to combine diner reviews with big data to produce the most trustworthy view available of America’s fine dining restaurants.

Renzell was founded by serial entrepreneur and venture capitalist Bo Peabody, whose previous media ventures include (acquired by Lycos) and EverydayHealth. He is currently a Venture Partner and Entrepreneur-in-Residence at Greycroft Partners and is a co-owner of Mezze Restaurant Group, which operates restaurants in The Berkshires in Massachusetts.

“In the world of technology companies, this is rudimentary data science. In the world of restaurant ratings it’s revolutionary.” — Renzell founder Bo Peabody

“Current rating systems offer either the subjective opinions of a few or the screed of thousands,” said Peabody. “Renzell uses a hand-selected group of knowledgeable, anonymous diners along with a comprehensive survey and our proprietary algorithm to create the most accurate ratings available of renowned New York City restaurants.”

After each meal, reviewers fill out a 75-question survey that examines eight criteria ranging from cocktails to design to vibe. The survey is designed to eliminate subjectivity or bias on the part of the reviewer. Renzell then uses this survey information along with hundreds of thousands of data points to produce its unique Renzell Rating.

Initially focused on New York, Renzell has plans to expand to Chicago, San Francisco, Los Angeles and other cities.

Learn more about Renzell at

September 15, 2015

Modus co-founder joins board of advisors of the User Experience Awards

Modus Co-founder and managing director Scott McDonald has been invited to join the board of advisors of the International User Experience (UX) Awards; the premier global event honoring exceptional digital experiences.

Now in its sixth year, The UXies were the first Awards dedicated exclusively to showcasing the best in User Experience. The UXies honor the innovators behind the digital products and services that define our world. They inspire technologists to create people-centered products that solve real consumer problems based on case studies of outstanding product design and user centered design process.

The UX Awards are judged by a rotating panel of industry experts and thought leaders. Past winners include Google, SAP Labs, Huge, Method, ZocDoc, Cleveland Clinic, Digitas, Adobe, Bloomberg, SeatGeek, Morgan Stanley and Razorfish.

To learn more about the UX Awards visit

Steve and Kristina lay it down
May 1, 2015

Second graders build up STEAM at Modus

Inventing the digital future can take many forms, including inspiring the next generation of software designers and developers.

This April Modus hosted 22 second-graders and teachers from Brooklyn’s P.S. 372 The Children’s School for our first-ever Game Jam event. Our objective: To build a video game in just one hour, and in the process encourage a lasting interest in the STEAM fields (Science, Technology, Engineering, Art/Design and Mathematics) among this diverse group of seven and eight-year-olds.

Using iPads loaded with specialized software from Pixel Press, a team of Modus engineers guided the students through a series of activities designed to teach them STEAM-focused learning principles of prototyping, design thinking, teamwork, trial and error and user empathy as they designed, played and shared their creations with classmates in a fun, fast-paced environment.

Described by one student as “the best field trip ever,” we hope this event will be a model for future engagement with the software superstars of tomorrow.

Learn more about the event on our blog.

To learn more about the STEAM movement visit

April 8, 2015

Modus and Bootsoft Combine Forces to Help Brands Think Bigger and Smarter About Digital

Digital specialists and long-time partners Bootsoft and Modus Associates announced today that they have merged to create Modus, one of America’s last independent mid-sized digital consulting firms, and one of the few to specialize in digital transformation for global brands.

“Brands today are faced with massive technology and cultural challenges as companies like Facebook, Google and one aggressive start-up after another continuously raise the bar and consumer expectations,” said Bootsoft co-founder Rick Levine. “The new Modus will help level the playing field for them by offering the big-picture vision they need to place the right bets, and the ability to deliver on those bets quickly and evolve them at a pace that’s demanded by today’s consumer.”

“Most organizations can’t do it on their own anymore,” added Modus Associates co-founder Scott McDonald. “They need the critical outside perspective and future orientation that a firm like ours adds to the mix. We’ve seen this building for a long time and it’s what excites us the most about this combination.”

Bootsoft, founded in 1999, has specialized in the development and continuous improvement of complex business systems including transactional websites and applications for brands including Coldwell Banker, Comcast, Leading Hotels of the World, Pearson, Realogy and Pay-o-Matic.

Modus Associates, an Inc. 5000 company founded in 2002, was among the first generation of user experience (UX) strategy and design agencies. Its clients include ADP, Dow Jones & Co., Cleveland Clinic, Comcast, Allianz, NBC Universal and Wyndham Hotel Group.

The combined firm will be headquartered in New York City’s Silicon Alley media and technology corridor with offshore subsidiaries in Buenos Aires and Manila.

New Mobile Strategy Guide
July 29, 2014

Introducing the new Mobile Strategy Guide

New resource helps brands profit from the exploding mobile web.

Modus Associates today announced the release of its revised and updated Mobile Strategy Guide. The free 10-page white paper was written to help business leaders make sense of and capitalize on the exploding mobile web – a medium that overtook the desktop web and television for the first time last quarter.

Written in plain English for business and marketing leaders, The New Mobile Strategy Guide offers five simple rules to help leaders cut through the noise and spot their most promising mobile opportunities.

“The sudden and massive shift of consumer attention to mobile has caught many brands off guard and struggling to keep up,” commented Graham Ericksen, Director of Strategy and Innovation at Modus Associates. “This is the tour de force of insight and tough love we hear business leaders calling for.”

The New Mobile Strategy Guide can be downloaded for free at

February 24, 2014

New Architect of the Capitol intranet featured in Nielsen Norman Group’s Intranet Information Architecture Report.

The user experience experts at the Nielsen Norman Group have recognized the Architect of the Capitol’s new Modus-designed employee intranet as an example of intranet design best practices in their new 2014 Intranet Information Architecture (IA) Report.

The Architect of the Capitol is a federal government agency founded by George Washington to build and oversee the capital’s most iconic landmark buildings, including the U.S. Capitol, Supreme Court building and Library of Congress.

The 1,349-page report contains detailed profiles of 74 real-world intranet information architectures from 13 countries and a variety of industries, with analysis and best-practice recommendations derived from the case studies.

To learn more about or purchase the 2014 Intranet IA Report visit

December 5, 2013

No phone calls, no waiting, no cash. Modus and Sittercity launch the future of child care

Modus Associates and Sittercity, the leading online care solution, today launched the new, a radically simplified website and app combination that takes busy parents and babysitters boldly into the mobile era.

The innovative, real-time service lets parents check the availability of trusted sitters at a glance, find new sitters through their social networks, book jobs via text message and even pay electronically with the push of a button. There are alerts and reminders to keep everyone on track, and a unique one-button “mayday” feature for emergency care situations. All without making a call or anxiously waiting for responses.

The new Sittercity is a brave new world for sitters as well; enabling them to effectively balance their babysitting and social activities while on the go. With continuous mobile access to jobs, they can publish their availability, accept or decline jobs with the touch of a button, or refer them on to a friend. Full calendar integration and timely reminders ensure a reliable and positive experience for all parties.

You can check out the new Sittercity at

October 15, 2013

Three industry awards for Fireman’s Fund timeline

Fireman’s Fund Insurance Company and Modus received two 2013 Communicator Awards in the Rich Media B2C and Corporate Image categories for their inventive, rich media approach to digital storytelling in the Fireman’s Fund 150th Anniversary Timeline microsite (

With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

The work also received an honorable mention from PR Daily’s 2013 Digital PR Awards.

To learn more about the Communicator Awards, visit

To learn more about the Digital PR Awards, visit

August 22, 2013

Inc. Magazine names Modus Associates to its annual exclusive list of America’s fastest-growing private companies—the Inc.500|5000

Inc. Magazine has named Modus Associates to its seventh annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. Modus joins LivingSocial, Edible Arrangements, CDW and Lifelock, among other prominent brands featured on this year’s list.

To rank among the 2013 Inc. 5000, companies had to thrive through three of the toughest years the economy has seen in living memory. The median growth rate of 2013 Inc. 500|5000 companies was an impressive 142 percent. The companies on this year’s list report having created over 520,000 jobs in the past three years, and aggregate revenue among the honorees reached $241 billion.

Complete results of the Inc. 5000 can be found at

March 25, 2013

Modus co-founder leads panel at Digital Strategy Innovation Summit, New York

On March 22 Modus co-founder Scott McDonald led a free-wheeling panel discussion on the promise and perils of digital innovation for over 120 executives from leading brands including Bank of America, Bloomberg, Charles Schwab, ESPN, Fidelity Investments, NBCUniversal and The Economist Group.

Panel participants included Matt Petitjean, VP of Demand Generation at ADP, Inc., Dan Leeds, VP of Digital Program Management at NYSE Euronext and Martin Clifford, serial entrepreneur and CEO of

The provocative session, entitled “What is real digital innovation and what does it look like?” took summit participants beyond the case studies to explore how leaders are successfully and reliably innovating today on the digital frontier.

The Digital Strategy Innovation Summit brings together the world’s most dynamic strategy and planning executives to discuss the ideas and innovations that are changing the face of business.

Learn more about the Digital Strategy Innovation Summit at

October 15, 2012

Modus principals lead innovation workshop at iStrategy Chicago

On October 10 Modus principals Graham Ericksen, Kristen Kulenych and Scott McDonald traveled to the iStrategy conference in Chicago to lead a workshop on customer-centered business innovation for over 100 executives from leading brands including Verizon Wireless, Abbott Laboratories, Hilton Hotels, SC Johnson, Charles Schwab and Marriott.

The interactive session, entitled “Customer Experience Design: Developing a Digital Innovation Playbook Focused on People, Not Technology” showed participants how to consistently increase profits and outmaneuver competitors by keeping people at the center of their digital business initiatives.

iStrategy is an inspirational, two-day, digital marketing conference for senior executives who believe that the success of their business requires a sound digital strategy. The iStrategy experience combines keynote speakers, expert panel discussions, interactive workshops and networking opportunities. The conference is held bi-annually at regional event locations in North America, Europe and Australia.

View the workshop presentation on Slideshare at

Learn more about iStrategy at

August 1, 2012

Modus Labs offers stunning views into the future of home buying

Imagine a world where buying a new home is as straightforward as buying a flat-screen television, only much more exciting. According to a new report by Modus Labs, that world may finally be coming. The free publication – The Future of Home Buying – envisions a world of total visibility for consumers as they search for and purchase their new home – a situation unimaginable just a few years ago.

“A new generation of websites like Trulia and StreetEasy are providing consumers with new and interesting ways to find their dream homes, and ever-increasing access to historical sale prices, market trends, environmental data, taxes, school ratings and consumer opinion – all in your pocket and without hidden agendas,” commented Labs director Graham Ericksen. “This report takes these trends even further. You can really start to see where things are headed for consumers.”

The Future of Home-Buying is the latest publication from Modus Labs, the futurist division of award-winning digital agency Modus Associates.

The Future of Home-Buying can be viewed for free at

Learn more about Modus Labs at

February 10, 2012

Principal Graham Ericksen talks customer experience at Digital Cream New York

Graham Ericksen, Director of Strategy and Innovation at Modus Associates, will moderate the Customer Experience and Conversion roundtable at Econsultancy’s Digital Cream event on February 23rd at New York City’s Metropolitan Pavilion.

Now in its fourth year, Digital Cream is an invitation-only event for senior digital strategists and marketers. This year’s event will include 185 participants from leading U.S. and global brands. The event features two keynotes and 12 independently-moderated roundtables covering a range of digital disciplines including customer experience, email, social media, e-commerce, mobile and web analytics.

Digital Cream roundtables provide a forum to learn and share best practices, discuss what’s working and what’s not. Digital Cream New York is part of a global series of roundtables (also taking place in Chicago, San Jose, London, Dubai, Singapore and Sydney), sponsored by Econsultancy, making it the premier event for senior digital marketers to network and learn through discussion and debate in a hands-on participatory format.

Attendees confirmed for Digital Cream 2012 include Internet leaders from American Express, Avis, Barnes&, Conde Nast, Deutsche Bank, Dow Jones, FreshDirect, The New York Times and Starwood Hotels.

Learn more about Digital Cream New York at

August 15, 2011

Modus Joins Customer Experience Professionals Association as Founding Corporate Member

Global Trade Group Formed by Industry Experts Bruce Temkin and Jeanne Bliss Provides Members with Extensive Research, Education and Networking Opportunities

Modus Associates announced today that it has joined the Customer Experience Professionals Association (CXPA), a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization that offers products or services for sale.

The CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the customer experience discipline.

As a reflection of its recognition of the importance of customer experience management, Modus Associates has joined the CXPA as a Founding Corporate Member of the growing association.

“As a member of the Customer Experience Professionals Association, we are now part of a unique community of like-minded professionals all focused on advancing the practice of customer experience management,” said Scott McDonald, Managing Director at Modus Associates. “The CXPA will also provide us with invaluable professional development and networking opportunities available nowhere else, plus the opportunity to be part of a unified, informed, and collective voice to help guide the evolution of customer experience.”

The CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair – pioneers in the customer experience field who have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future.

“We greatly appreciate the commitment that Modus Associates is making to the Customer Experience Professionals Association as demonstrated by being a Founding Corporate Member,” said Temkin. “We are pleased to welcome Modus Associates to the CXPA, and look forward to closely working together to help create a vibrant future for customer experience management.”

Learn more about the CXPA at

June 30, 2011

Fast, fun and frugal: Modus Labs checks out the future of shopping

Modus Labs today released The Future of Shopping; a vision for transforming the everyday act of shopping into more social and exciting experiences that save consumers time and money. The new report is designed to help forward-thinking retailers understand and capitalize on emerging opportunities in mobile commerce, location-awareness and social networking by way of real-world examples and illustrations.

The Future of Shopping is the latest publication of Modus Labs, the experimental arm of award-winning digital agency Modus Associates. “This isn’t about robot butlers and flying cars,” commented Labs director Graham Ericksen. “Modus Labs takes on the essential, real-world concerns of consumers and businesses to conceive exciting visions of the future that appear ahead of their time, but in fact are achievable now. After reading this report, we hope our readers will never see shopping the same way again.”

Check out The Future of Shopping at

Learn more about Modus Labs at

January 15, 2011

World’s largest real estate firm engages Modus for major product renovation

Realogy Corporation, the world’s largest franchisor of residential and commercial real estate brokerages, with 264,000 brokers and sales associates in 100 countries, has engaged Modus Associates to redesign its proprietary LeadRouterSM lead management software.

Launched in 2004 as the first online product of its kind, LeadRouter has since distributed over 10 million sales leads to the company’s brokers and agents from over 20,000 sources including Google, Yahoo, Zillow, Trulia, FrontDoor and Using LeadRouter, brokers and agents can receive and respond to leads from potential clients within minutes, from any location, giving the firm a tremendous competitive advantage over its rivals.

Following an extensive user research program and competitive product review, the current redesign will seek to dramatically streamline functionality, improve speed, usability and reporting capabilities, and optimize for a full range of mobile devices.

To learn more about Realogy and LeadRouter, visit

October 30, 2010

New white paper helps businesses harness the exploding mobile web

Modus Associates today announced the release of its Mobile Strategy Guide white paper. The free 14-page resource was written to help businesses make sense of and capitalize on the exploding mobile web, a medium that is predicted to become twice the size of the desktop Internet within five years.

The Mobile Strategy Guide cuts the mobile landscape down to size, separating fact from fiction, providing an accessible rundown of key devices and tactics and offering a simple four-step process to help executives quickly identify and prioritize their most promising opportunities.

“With almost 5 billion mobile handsets in use worldwide and capabilities improving weekly, mobile may well be the greatest business opportunity of all time,” commented Graham Ericksen, Director of Strategy and Innovation at Modus Associates. “Given the growing range of opportunities to pursue, the hard part isn’t deciding whether to go mobile, but what kind of mobile presence to invest in. This new resource will help.”

Download a free copy of The Mobile Strategy Guide at

July 1, 2010

U.S. General Services Administration awards GSA schedule contract to Modus Associates

Modus Associates has been awarded a U.S. General Services Administration (GSA) schedule contract to supply its services to federal government purchasers. Under the contract, Modus Associates will be listed as a preferred government-approved vendor for the next five years.

The GSA Schedule is a government-wide procurement program that provides streamlined access to specialized industry partners, with established reputations, who have consistently demonstrated the ability to deliver world-class services. In awarding this contract, the General Services Administration evaluated a number of criteria including Modus’ professional capabilities, corporate structure, performance history and customer satisfaction record.

“We are absolutely delighted to receive this GSA contract,” commented Scott McDonald, co-founder and Managing Director of Modus Associates. “Starting today, we are on a mission to help federal government agencies operate more effectively and better serve their constituents online. Modus Associates has played a leading role in advancing the commercial web since 2002. Now this contract allows us to bring the same level of quality and innovation to the public sector web.”

April 30, 2010

Modus client Hoberman Associates profiled for innovation in Fast Company Magazine

Hoberman Associates, a world leader in transformable building design, was profiled in this month’s Fast Company Magazine for its forward-thinking approach to sustainable architecture and energy conservation.

Hoberman – which has created structures ranging from the massive stage set for U2’s recent 360° Tour to the landmark Palace of Justice in Madrid, Spain – recently launched its Adaptive Building Initiative (ABI), a network of leading architects, builders and thinkers dedicated to designing a new generation of buildings that change their size and shape in response to environmental conditions.

Read the article at

Learn more about Hoberman Associates at

August 8, 2009

Leading Edge newsletter wins top honors in 2009 Interactive Media Awards

Modus Associates announced today that its quarterly Leading Edge client newsletter was honored for Outstanding Achievement in eNewsletter Design by the Interactive Media Awards.

“It’s an honor to have our thought leadership recognized by the Interactive Media Awards,” said Kristen Kulenych, Chief Experience Officer of Modus Associates. “This is further validation that e-newsletters focused squarely on customer interests, rather than agency marketing interests, are the most effective way to build relationships, brand and readership.”

For more information, visit

July 14, 2009

Modus and Dow Jones launch financial job site

The Wall Street Journal and Modus Associates today launched, a job search site targeted at financial professionals. The site blends a mix of job listings, recruitment ads and career-search related editorial – all filtered through the lens of the Wall Street/financial world. offers detailed research on over 1,500 companies, and numerous tools to help searchers narrow down information on specific sectors and corporations.

“ is an innovative new business intended to help super-serve our current customers in multiple dimensions of their lives and attract new customers to the Journal franchise,” said Ann Sarnoff, president of Dow Jones Ventures.

May 29, 2009

Rodgers & Hammerstein Organization Wins Communicator Award of Excellence (and four more)

The winners of The 2009 Communicator Awards were announced today by the International Academy of the Visual Arts. Our client The Rodgers & Hammerstein Organization was honored with the competition’s highest honor, an Award of Excellence, for R&H’s new Modus-designed email marketing program.

The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. This year’s competition received over seven thousand entries from companies and agencies of all sizes, making it one of the largest awards shows of its kind in the world.

The Communicator Award is the fifth major industry award for R&H this year. The others are two W3 Awards, a WebAward Standard of Excellence and an Internet Advertising Competition award.

For more information, visit

May 1, 2009 launches. The race is on., a unique car shopping website designed by Modus Associates that matches people with approved vehicles based on their lifestyle, launched this week. Whether you’re a young professional zipping around the city, a parent with a growing family or a driver concerned about the environment and your car’s CO2 emissions, Carmony can find the right car for you.

As well as catering for the experienced car buyer, has a unique “lifestyle search” feature walks you through the car buying process from start to finish, taking your personal needs and requirements into account before mapping them against thousands of approved vehicles.

Other unique features include:

  • 100% approved vehicles from approved dealerships, giving buyers peace of mind.
  • A green rating for each vehicle based on its carbon emissions.
  • Official pricing information on yearly operating costs, allowing buyers to make a more informed choice about vehicle costs.
  • Innovative new social features that let shoppers get friends and family involved in the buying process.
  • A rich experience for everyone from the experienced car buyer to the novice.
May 5, 2008 named official Webby Award Nominee in social networking category

Modus client nominated for best social networking site in the 12th Annual Webby Awards

Modus Associates announced today that Boston-based client has been nominated for Best Social Networking site 12th Annual Webby Awards. Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

“Nominees like are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, executive director of the Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year.”

Fellow nominees this year in the social networking category included Bebo, Facebook and

To learn more about the Webby Awards, visit

January 12, 2008

Modus featured in Nielsen Norman Group’s prestigious Intranet Design Annual for second year in a row

The corporate intranet designed by Modus Associates for Coldwell Banker Real Estate Corporation has been honored by the web usability experts at the Nielsen Norman Group in its Intranet Design Annual 2008: The Year’s 10 Best Intranets. After reviewing over 500 intranets around the world in its annual design contest, the Nielsen Norman Group ranked the 10 best based on functionality, usability and world-class design. Other honorees this year included Bank of America, Barnes & Noble, Bankinter S.A. (Spain), British Airways, Campbell Soup Company, IKEA North America and SAP. Modus was also honored in last year’s Intranet Design Annual for its work on Comcast Corporation’s national marketing extranet.

View a summary of the report at Jakob Nielsen’s View a site tour at

September 12, 2007

Forrester Research cites Modus for persona expertise

Forrester Research announced a new report today entitled Small Firms That Can Help with Persona Projects. The report provides a survey of 33 user experience firms, including Modus Associates, with significant expertise creating personas to support everything from Web site and software design to business strategy, marketing, and sales.

Learn more at